29 June, 2009

Toyota paving the way ...

I read an article today Toyota Making Green Cars May Mean Destroying Japan Rice Paddies . As it goes, Toyota is set to pave over 1,600 acres of 17th Century old rice paddies and cedar forest in Aichi, by creating a new test track. When confronted with a list of endangered birds that will most likely be effected, Toyota made no comment. Probably, their 5 trillion yen in cash is enough said for the Japanese government - despite their own green-wash rhetoric about the need to increase Japan's self-sufficiency rate (currently only 40%). But what's another 1,600 acres of concrete ...

The Toyota president Akio Toyoda, who is clearly on a mission said:
“Over the next 100 years, I hope that cars will remain something that people will need. We must make sure that that happens.”
What a visionary! It's easy to see how he became head of the world's largest automaker.

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